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Amway and GAIN tackle societal issue of the double burden

2015.03.31 - 

Washington D.C. –  Amway and the Global Alliance for Improved Nutrition (GAIN) publish a new online tool that reveals the global burden of malnutrition in all its forms. It includes data from more than 30 countries representing low, middle and high incomes and provides an easy path to country-by-country statistics and insights on nutritional challenges.

“This double burden of malnutrition is a serious global challenge and one that we can’t meet unless we have strong data. We need to build a clearer picture of where people are and what their nutritional status is in order to effectively target interventions,” said Dominic Schofield, Director and Senior Technical Advisor at GAIN. “The goal of this project is to raise awareness of malnutrition in all its forms so that political, health and business leaders can discuss, develop and ultimately implement solutions.”

The project highlights the global challenge represented by the double burden of undernutrition and overweight and obesity. Although there are decreasing rates of undernutrition in some populations, it remains high in many low- and middle-income countries, threatening the survival and healthy development of children. In India, for example, undernutrition is the leading risk factor for death in children under age 5.¹

At the same time, many of these countries are experiencing high rates of overweight and obesity. In Guatemala, the stunting rate for children ─ a result of undernutrition ─ is 48 percent², while 55 percent of women and 41 percent of men are either overweight or obese.³

“We are eager to share this project and help spur discussions and explore solutions to give people the best opportunity for health,” Amway Chairman Steve Van Andel said. “As a global leader in vitamins and dietary supplements, our mission is to help people live better lives. We embrace this role and encourage Amway distributors and others around the world to join us in this effort to increase awareness and improve the future of our communities.”

The Malnutrition Mapping Project shows that in many parts of the world, there are basic needs that are going unmet, he continued.

“Amway has the expertise to meet those needs through its Nutrilite™ Little Bits™ product, a micronutrient supplement we developed to help children up to the age of 5 get the nutrients needed in the more critical years of growth,” he said.

Nutrilite™ Little Bits™ is a one-gram micronutrient sachet developed by Amway containing 15 essential vitamins and minerals for children ages 6 months to 5 years. It’s designed to be mixed with food once a day and provides the vitamins and nutrients children need. Through the Nutrilite™ Power of 5 Campaign, Little Bits™ is currently provided to families for free in six countries, with the goal to reach 15 countries by 2017.

This mapping project was funded as part of Amway’s commitments to the Scaling Up Nutrition (SUN) Business Network, which brings members of the private sector together to explore their role in solutions to malnutrition. Amway joined the network in 2014 and is one of over 100 businesses committed to improving global nutrition.

The new digital map can be found starting March 31 by visiting and searching for the Malnutrition Mapping Project.

To download this press release, click here


About Amway
Amway is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2013 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2014 Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings. For company news, visit

About GAIN
The Global Alliance for Improved Nutrition (GAIN) is an international organization launched at the UN Special Session on Children in 2002 to tackle the human suffering caused by malnutrition. Its programs are on track to reach more than a billion people with improved nutrition this year. More information at

About the SUN Business Network
The Scaling Up Nutrition (SUN) Business Network was established to mobilize business efforts in support of the SUN Movement, by galvanizing the global business community to commit to scaling up nutrition, and supporting SUN countries to engage with business within a multi-stakeholder, country-owned, approach to scaling up nutrition. To date, SBN members have committed to improving nutrition of 125 million people, each year, by 2020.


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