South Africa ZA  

Facts and figures


Johannesburg ABC
12 Friesland Drive
Longmeadow Business Estate
South Longmeadow
Johannesburg 1620
Tel: +27 (0)11 201 4400
Fax: +27 (0)11 201 4401/2 

The Company

Company name: Amway Corporation
Industry: Direct selling
Founders: Rich DeVos, Jay Van Andel
Founding year: 1959
Founding year Amway Europe: 1973
Founding year Amway South Africa: 1997
Headquarter: Ada, Michigan, USA
Headquarter Europe: Puchheim (near Munich), Germany
Amway South Africa: Johannesburg ABC
Revenue worldwide: 9,5 billion US-Dollar in 2015

Chairman Amway Corporation: Steve Van Andel
President Amway Corporation: Doug DeVos
Regional President Amway Europe, Africa and India: Samir Behl
Managing Director Europe and South Africa: Leszek Krecielewski
General Manager Amway South Africa: Raj Parshotam

Employees worldwide: 19,000
Employees Europe: 1,200
Employees South Africa: 86
Independent Amway Business Owners worldwide: 3 million
Independent Amway Business Owners Europe: more than 250,000
Independent Amway Business Owners South Africa: 80,000
Number of markets worldwide: more than 100 countries and territories


Number of products: more than 450
Products brands (excerpt):

  • Satinique™
  • eSpring™
  • iCook™

Number of patents: 1,150
Number of patents pending: 500
Number of engineers and scientists: 950

Leading brands:

NUTRILITE™ is the world’s No. 1 selling vitamins and dietary supplements brand.
(Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value Sales RSP, % breakdown, 2014.)

ARTISTRY™ is among the world’s top five, largest selling, premium skincare brands.
(Source Euromonitor International Limited; Beauty and Personal Care 2015, Premium Beauty and Personal Care and Premium Skin Care category and subcategory; global 2014 value RSP)

eSpring™ is the #1 seller of domestic water treatment systems for kitchens                                        
(Source: Based on a Verify Markets study of 2014 global sales)

Association Memberships (Europe):

WFDSA: World Federation of Direct Selling Associations
Seldia: European Direct Selling Association
FEDMA: Federation of European Direct and Interactive Marketing
EBA: European Business Association
AmCham EU: American Chamber of Commerce to the European Union
ERNA: European Responsible Nutrition Alliance
Association memberships (local):
DSA South Africa: Direct Selling Association

Corporate Social Responsibility

Amway™ ONE BY ONE Campaign for Children (worldwide):

  • 261 million US Dollar donated since 2003
  • Number of supported children since 2003: 12.7 million
  • 3.9 million of corporate volunteering hours of Amway employees and Amway Business Owners

To download the fact sheet Amway South Africa click here.


Amway South Africa, L.L.C.  OP
 Khethiwe Johnson
 Corporate Affairs  Manager
 12 Friesland Drive Longmeadow Business Estate South
 T: +27 11 033-1700



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