South Africa ZA  

Success in addressing childhood malnutrition leads Amway to set new goals

2016.10.25 - 

Amway announces that the Nutrilite™ Power of 5 Campaign has exceeded its 2016 goal of providing nutrition to more than 14,000 malnourished children by distributing more than 5 million servings of Nutrilite™ Little Bit. By year’s end, the campaign will have served 30,000 children in 15 countries around the globe.


On the occasion of  World Food Day, Amway further announced a new goal – over the next 1,000 days the campaign will expand to provide nutrition to more than 500,000 malnourished children by the end of 2019.  The first 1,000 days of development are most critical for the child’s survival and ability to grow and learn. It’s been proven that an individual’s lifelong health is influenced by nutritional choices during this time, including a predisposition to obesity and certain chronic diseases.


Nutrilite™ Little Bits  is a micronutrient powder enhanced with plant nutrients that provides 15 essential vitamins and minerals for children 6 months to 5 years old. The powder is delivered in a one-gram packet that families can mix into a child’s food once a day.


As the world’s number one selling brand of vitamins and dietary supplements*, Nutrilite™ is in the ideal position to impact childhood malnutrition and to help bring solutions to the issue in partnership with experienced NGOs and the Amway Business Owners and employees who are very involved in helping ensure that Nutrilite™ Little Bits micronutrient powder reaches as many malnourished children as possible


To support Amway’s efforts and find additional information about the Nutrilite™ Power of 5 Campaign, visit

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